In one day, Google is able to process over five billion searches. While your site will not appear in each search online, it is vital to monitor your website's ranking and performance in search results that matter to your company/business and the bottom line.
With GSC or Google Search Console, it is free to track your ranking and performance on Google.
Getting to Know More About Google Search Console
GSC is a collection of resources and tools to assist webmasters, owners of the website, SEO experts, and web marketers to track the website's performance in the search index of Google. Features take into account information about search traffic, search appearance, crawl data, technical status updates, and additional educational resources.
This tool was formerly called GWC, Google Webmaster Central, and then GWT or Google Webmasters Tools until taking GSC in 2015. As mentioned, webmasters can track and handle their site in an official portal that is packed with valuable statistics. To access to data and tools provided directly by Google can make web optimizing easier.
Google Search Console Application
Communication Channel
Search console accounts are the official and significant way wherein Google communicates with website owners. When your account has been registered, Google can send webmasters info concerning website errors, issues, and penalties. Also, it offers some limited tools to let you contact then regarding issues with website and feature requests.
Control Center
When optimizing your site actively, and then you know that search engine optimization is never finished. You have to improve the content continuously, refining the settings of the website, and reducing the errors.
Google Search Console offers tools that assist with daily management. It allows you to perform things like submit and track the XML sitemaps, requests Google to reassess the errors, and see how Google sees specific URLs and pages on your site.
Performance Dashboard
Your Google Search Console account is packed with valuable info concerning how your site is showing and performing in Google results, from visibility and mobile usability reports to click-through monitoring.
If you are serious about handling and optimizing your site, your account in Google Search Console is the main center for knowing where, when, and how the website appears in a search result.
Data Source
A lot of data in GSC can be pulled out and included in Yoast SEO, Google Analytics, and other systems. Therefore, if you are a Google SEO plugin, you are able to have GSC data straight into your site. Thus, it is easier to manage analysis, errors as well as redirects.
Conclusion
In general, you are able to utilize Google Search Console in some ways, such as confirm indexing and crawling, spot mistakes such as incorrect structured info, mobile display problems, slow page speed, and a whole lot more. You can use this to look for queries that drive web traffic. You can also utilize this to monitor page appearances and places in diverse search research. With this tool, you are able to watch for website safety problems and compare the performance of the page over time and a whole lot more.