SEO During A Pandemic Like Covid
Internet Marketing is key during COVID
With a continuing number of cases of COVID-19, governments from different corners of the world have implemented strict regulations to limit how people interact and reduce the transmission of the virus.
However, this has changed how individuals engage with brands.
As businesses of any size and niche strive to stay relevant for their target market during this unprecedented time, maintaining internet visibility thru content marketing and search engine optimization is an important decision to make.
While brick and mortar stores are forced to close, digital advertising has become more prevalent and useful than ever.
Customers are turning to shop over the internet, and the number is expected to increase in the coming months. So, brands need to be visible online.
In France, for example, the traffic rate for online supermarkets have skyrocketed to 4%. Online fashion merchants, on the other hand, have increased by 6.1%.
Pharmacies are no exception. Since March 2020, drugstores saw a maximum of 15% increase, according to experts.
The online purchase of anti-viral protective equipment, food, and over-the-counter medicines has also doubled in the United States.
For that reason, companies need to be ready to handle a bunch of potential customers. Developing content that resonates to their interest, pain points, and needs can come into play. Use experience should also not be ignored.
Why Small, Medium-Sized, and Large Business Still Need SEO During Covid-19
As most people are shifting to the online world to buy essentials and other necessities, how to appear on top of Google and other popular search engines?
Search engine optimization can make a big difference, and the help of an expert can turn your goals into a reality.
Stand Out from the Competition
Since many businesses are looking for ways to reach their target market, the competition remains tough.
To stay ahead of the rest, search engine optimization is a perfect investment you can ever have in this pandemic.
With the use of the right keywords and development of quality content, the chance of being on top of Google is higher than you’ve expected.
Go With the Flow
Web traffic during COVID-19 doubles. Many companies experienced a spike in search demand. If you are one of them, you might be overwhelmed. It’s normal! It’s part of the process, after all.
While your web traffic continues to increase, don’t relax. A competitor might take your position. Before it is too late, it is best to level up your technical SEO. Then, build scalable content. You do not need to publish too long blogs or web pages. The key here is to make it short, useful, and engaging as well.
Don’t be ashamed if you are not that creative to construct and develop good content. This is where an SEO related-company can reach your goals.
People Look for Information
It is true that COVID-19 keeps millions of people isolated, so the demand for good content has increased. As a business owner, you can make it to your advantage.
You can reform or reuse old content. You can turn any blog posts into webinars, eBooks, and other types of articles. But providing something new is much better. So, invest time creating a timely, thought-provoking, and quality web page.
Recover from a Decreased Search Demand
It is hard to recover from a sudden decrease in search demand. Don’t panic, and lose hope.
Before anything else, inspect and measure the technical health of your website. If you don’t know how to get it done yourself, there are reliable experts you can work with.
The right professional will also examine all of your existing content. So, you don’t have to worry.
How to Thrive with Digital Marketing and Search Engine Optimization
Targeted and Optimized Content is Critical
Studying the interests, concerns, and needs of your customers can be a headache during this time of isolation and social distancing.
But it will become easy when you engage with your market. Once you have learned their pain points and requirements, develop your content according to what your client searchers for.
For new businesses that haven’t tried developing a targeted content, a consultant with expertise in SEO can do the trick.
Stay on Top of The Trend
What are the trends of SEO this 2020 and beyond? Well, there are many new and useful practices this year. Google featured snippets, voice search, mobile SEO, content length, Artificial Intelligence, and the use of other search engines are popular these days.
If you haven’t tried any of these trends yet, it’s time to incorporate them all into your digital and content marketing.
Provide Customers the Opportunity to Think of the Future
As most of your target clients are stuck inside the four corners of their home, use your content to influence them to think of the future.
Just make all of your posts or web pages positive.
If you are in the travel industry, create something that will inspire your audience to plan their trip in the future.
Monitor your Website in Real-Time
After creating a targeted content, your job does not stop there. Find out whether or not your post has achieved your main goal.
Then, measure how your customer behavior changes. If it does not work, modify your digital and content marketing strategy with the professional assistance of a sought-after consultant.
Make Sure Your Ads are Relevant
PPC campaigns allow businesses to engage customers. However, maintaining a strong brand presence is key. Also, make sure your brand draws attention from clients.
Connect with People
The website is a perfect platform to connect with your target audience. Using a website alone is not enough. Good news! There are other channels you can use. These include email, paid, and organic.
Also, use social media platforms, including YouTube, Instagram, Twitter, Facebook, and more.
Bottom Line
Search engine optimization during this unprecedented time is a tried and tested digital marketing strategy to expand your reach, make you an authority in the industry, and open new opportunities.
But improving your SEO alone might not be ideal. It’s best to hire a certified and qualified professional to guarantee immediate and quality results.
Looking for affordable SEO help?
Contact Leads & Designs today for a free local SEO strategy.
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