Does SEO Have A Future?
SEO Predictions
Search engine optimization never disappoints us. For many years, it has remained the go-to option for companies to create internet visibility, reach a wide market, establish brand awareness, improve credibility, increase a high return on investment, boost sales, and more.
Experts suggest search engine optimization would continue to impress and help businesses of any size and niche to grow and stand out from the competition this 2020 and beyond.
As 2020 started, companies and the whole industry have experienced many developments and innovations that take our lives to another level.
Voice Search
This year, it is estimated that more than 50% of searches are done verbally. This means the practice of designing websites and searching via keywords are complemented in 2020 and beyond.
Yes, voice search has gained popularity this year. But experts have warned marketers of the incoming shift from text to voice search. It has started when mobile phone usage has become more prevalent than ever.
Alexa, Google Home, Siri, and other virtual assistants have made the transition faster and more convenient than any SEO-related company has expected in the first place.
While it has begun since 2018, many businesses are unable to adapt to the trend. So, the SEO agency
needs to exert effort to design websites based on long-tail keyword queries.
But it is easier said than done. The trick here is to use more natural language. The convenience of your target market should be your main focus, after all.
Hyperlocal Results
Local searches skyrocket this 2020. Studies show more than 46% of searches are now local.
Who doesn’t want to get the most traction all over the internet? Of course, every business, whether a startup or a seasoned company, dreams of turning it into a reality. Exerting effort to increase popularity offline and online is worth the cost.
A good way to boost online presence is to encourage customers to leave good reviews in Yelp and other popular platforms. Yes, it is hard, but providing something new and of good quality is ideal.
Once your business is well-ranked, Google and other search engines would favor your websites. So, you can protect your position despite the intense competition.
It is also crucial to have accurate and precise listings. From the business name, images, address, operation hours to videos, make sure all of these details are correct, establishing your credibility within a short period of time.
But don’t be complacent with that. Strive to build your popularity among social media platforms, including Facebook, Twitter, Instagram, etc.
When done right, your business will be on top of the result all the time. So, it is not impossible to ensure constant client conversion, achieve web traffic, generate potential leads, and open new opportunities in the long run.
Google Featured Snippet
Google featured snippet is another development in search engine optimization.
How does it work? Have you ever typed a question on Google before? You probably did. Have you noticed how the search engine provides a small box where your query is answered via an image or text? It is called Google featured snippet.
While it is not necessary to see the results of a search, brands should never underestimate the power of Google featured snippets. This is recommended for long searches.
To find yourself inside the snippet, nothing can beat the professional advice of an SEO consultant. While it requires an additional cost, expect immediate results you deserve in the first place.
Just like designing keywords for verbal search, you can craft your page tags to fit many question-based searches. What else? It is essential to optimize your SEO. Then, design your headlines to match the questions your target market usually searches for.
But wait, there’s more! You can do FAQs and a listicle. Also, you can try other types of articles that answer smaller questions. However, you have to be straightforward. Providing succinct answers is perfect. Avoid long content. Short paragraphs are more than enough.
Then, the chance of getting featured in a snippet is higher than you have ever imagined. As a result, your target readers can access your whole article without a hard time.
Engaging Content
Let’s say your SEO is good. What are you going to do next? Before, publishing a quantity of content helped. Things have changed today.
As soon as Google has improved its algorithm, this practice might not ensure a better search engine result.
In fact, Google penalizes poor quality content.
Although years had passed, Google still favors well-written, keyword-optimized, and engaging blog posts or web pages up to 2020 and beyond.
However, the need to diversify pages should not be overlooked. Videos, for example, are getting more engagement for the past few years.
According to experts, video traffic will take up at least 82% of consumer traffic in 2021 and beyond.
Apart from that, millennial's prefer info-graphics, GIF's, and memes. Instead of reading a long piece of information, they are more comfortable with this new type of marketing information.
So, boost your portfolio in any of these areas to keep your ranking, remain the top expert for many, and stand out from the competitors. Seek the assistance of any SEO related-company to guarantee a high success rate.
User Experience
Throughout the decades, user experience has been one of the main concerns for businesses out there.
If you experience the same thing, you might be losing a great number of prospective customers to your competition.
Before it is too late, try to improve the loading speed of your website.
A few decades ago, user experience was not a big deal. In this 21st century, it is critical to business success.
User-friendly websites, for example, is another factor to level up Google indexation rankings.
Aside from a better search engine results, websites with a quick loading speed are easy to navigate. More particularly, visitors won’t experience a hard time browsing your site. So, they are more likely to take advantage of your services.
Bottom Line
There’s no permanent in this world, but change and search engine optimization is no exception.
As SEO innovates, businesses need to adapt to any trend, and the help of a professional is excellent.
While it is difficult to adjust in the changing industry, constant success or well-established credibility makes all your efforts worth-it
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